I’m William, but some people call me Bill. Most call me Aperture. A very select few know me as BillUps, but you’re gonna have to peep my jumper to fully comprehend that one. I was born in Dorchester, Massachusetts.

Around 16, I picked up my first camera with the intention of creating images. I wasn’t very good at it, as was evidenced by my neophyte masterpiece “Crushed Surge Can on the Stairs at School”. I got a little better over the years and by age 19, I was producing quality landscape, event, wedding, portrait, and macrophotography images shot on Kodak TMAX, Kodachrome, Ektachrome, and Portra films, using Linhof, Hasselblad, Leica, Nikon, and Canon systems.

After a long break from photography to pursue a career in business administration, I returned to the world of image-making in 2014 with a renewed fire and fervor, focusing on portrait, fashion, fine art, and music promotional images.

Since then, I have devoted every possible moment to my craft through practice, education, networking, collaboration, innovation, and experience in creative direction and running marketing campaigns.

I’m passionate about visual storytelling and working on projects in which we’re trying to achieve more than many can even imagine.

I’m passionate about representation of underseen, underrepresented, and underappreciated communities and helping to tell stories of growth, progress, free expression, and abundance.

I’m passionate about elevating the visual perception of the brands, creatives, and agencies I work with and I enthusiastically embrace new opportunities to team up to achieve important marketing, promotional, and artistic goals.

I’m driven to be the hardest-working and most impactful digital artist and filmmaker in the world. As of the writing of this bio, I’m at the precipice of exponential growth of a significantly impactful empire that’s dedicated to uplifting, supporting, and providing for generations of artists. I’m grateful and blessed to have the opportunity to work with so many talented, expressive, dedicated, and committed clients.

In addition to creating photographic art, quality video work of multiple genres including live music, films, music videos, interviews, podcasts, and commercial work, designing logos, websites, pitch decks, marketing blueprints, and other graphical assets for myself and for clients, creating streetwear that I love, curating and promoting shows, and moving around in VC spaces, I also enjoy comedy, music, basketball, sociology, theology, psychology, cooking, bacchanal, and fine chocolate.

Currently located in Boston, MA, although I regularly travel throughout the United States for creative projects. I am also available to be booked internationally.